Creative Brief: Provide a fresh and innovative look for an established charitable organization to help drive online donations and participations.
It was necessary to create a visual aesthetic that synced up with their current organizational philosophy and structure.
The “wow” factor: A new kind of slider. A great deal of my professional life is consumed by people’s love of jQuery, which is awkward since I can’t lay any claim to the scripting itself. I simply put it in front of people and let them say “Whoa.”
This slider differs from the RealPolitech slider in that it uses text links at the bottom of the imagery for navigation, as opposed to vertical slats that eat up a bunch of space.
Deceptively simple
This site contains a great deal of content. which may not be apparent to the average user. This is the designer/developer’s job; make it look easy. If a user feels encumbered or inconvenienced by your website, they will not come back.
Any student of web design, when confronted in a moment of honesty, will tell you that they continually search for ways to make sites simpler. The two words that we hear the most in our line of business? Clean + Simple.
By way of comparison, here is a screen shot of their previous design.
